3 Tips For Writing Content That Sells

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In Process Writing, we have emphasized the fact that it is very hard for the teacher to concentrate on both the grammar and the organization errors on a student paper and still not discourage the student with those red marks all over the paper. Instead, we have suggested that the students should be able to comment on and edit their own paper to a certain extent. The advantages of such an approach would be raising awareness of the student and reducing the workload of the teacher.

Always spell out acronyms. Avoid industry slang. Use short words, sentences and paragraphs. Media Relations writers use the media’s preferred AP Style to guide our Media Grade Content™ because it encourages easy reading and common understanding. Media Relations’ professional writers have written product content for more than 70 industries.

The exercises we have here are organized in such a way that the students will concentrate on only one thing (e.g. organization, grammar, vocabulary choice, etc.) at a time. For each type of mistake, we first repeat the information presented in detail in Paragraph Development and The Essay, and then provide a writing exercise about it. For each type, the student first sees the original writing. Then, he corrects the writing by typing in the text box provided, and then sees the teacher-corrected version. The teacher-corrected version is only a suggestion. There may be many ways to correct a mistake. The examples given here are all original beginner level papers.

Here are the contents:

A brochure is a valuable, tangible piece of marketing material that is ultimately used to sell. Unlike a website, you have a limited amount of space on which to provide information. When writing a brochure be specific with what you are selling. Don’t try to cover too many topics in one brochure. One of the most common mistakes that is made when it comes to writing product descriptions is that copywriters simply describe the products instead of selling the items with the description to.


Exercise 4

Exercise 1

Exercise 5

Exercise 2


Exercise 3

  • The more complex the product, the more need you have for a detailed product description that adequately addresses fears, concerns, and buyer barriers. Your product description exists #1 to inform, #2 to persuade. Thou shalt always provide photos.
  • Creating the right content for your business might seem tricky at first. The good news is that you can easily achieve a great result with a little effort. Writing content that converts into sales can be made easy if you follow certain tips. Even if you are a beginner in writing, most of these are easy to follow and can help your business a lot.


A. Unity: It means that all the sentences refer to the main idea, or the topic of the paragraph.

3 Tips For Writing Content That Sells Directly

Exercise 1: The original student paper:

I live in a flat with my family. We have two bedrooms and a living room. We have a garden and we have some flowers there. In weekdays I arrive home at five o'clock and I have lunch. Then I do my homework and go to bed. I had a computer but now it doesn't work. I have a brother and a sister and I think I am very lucky to live with them. Sometimes our relatives visit us. Our flat becomes very crowded sometimes but I like it.


In a unified paragraph, we expect all the sentences to be about the main idea of the paragraph. The main idea in this paragraph is 'the description of your house'. If we examine the paragraph, we see that some sentences do not describe the house, such as:


In weekdays I arrive home at five o'clock and I have lunch.

Ee eathird grade james test questions. Then I do my homework and go to bed.

I had a computer but now it doesn't work.

Now, rewrite the main idea of the example paragraph so that it covers all the sentences the student has written.

You can compare your answer with the answer we suggest:

B. Coherence: It means that the sentences should be organized in a logical manner and should follow a definite plan of development.

Exercise 2:

The original student paper:

I live in a house in Izmit. It isn't old or modern. It's a normal Turkish house. We can say it is near the sea. It takes about 10 minutes to go to the sea side on foot. We have one bedroom, one living room. We also have two other rooms, too. We use them as a dining room. Naturally, we have a kitchen, a bathroom, and a toilet. I live with my parents. And our house has a little garden; my parents spend their time there to grow vegetables and fruit.

First, let's see the order of the ideas:

1. Where the house is


2. Type of the house

3. The location

4. The rooms in the house

5. The fact that he lives with his parents

6. The garden

The paragraph is well organized until he says he lives with his parents. It looks like this idea interrupted his description of the house. It should be put somewhere else in the paragraph. In the box below, rewrite the paragraph in the correct order of ideas (you can copy (ctrl+c) and paste (ctrl+v) if you like.)

Now, compare your answer with the answers we suggest:

C. Faulty Start:

Here are some ways to bore your readers to death (!) when starting a paragraph/an essay:

You can start with:

1. a nonsense sentence:

e.g. I want to talk about X.

2. a cliché:

e.g.X plays a great role in our lives.

X is a very important issue in today's world.

Exercise 3: Here is an example:

I want to talk about friendship. Friends can change your life. So, you must know who is a real friend. Firstly, your friend must understand you and of course, you must understand her, too. I think, another important point in a friendship is confidence. You mustn't tell lies to each other. In addition, you must say everything about yourself. I think these are important for a friendship. If you have a friend like this, you don't break up with her because a real friend is not found easily.

How do we understand that 'I want to talk about friendship.' is a nonsense sentence? If we leave the nonsense sentence out, the content and meaning of the paragraph does not change. Click 'SEE' to check it yourself.

D. Lack of Topic Sentence: Topic sentence is the main idea, your attitude, your evaluation of something.

Having no topic sentence is bad both for the writer and the reader. First, the reader has to read the entire paragraph to get to the point. Here, the example is one paragraph long. What if the example was a paper of 2-3 pages? This is one side. Lack of a topic sentence also causes the writer to drift away from the topic. He loses control over the writing. He may write 3 sentences about one controlling idea and 1 for the other which causes an imbalance within the writing.

Exercise 4: Try to write only a topic sentence for this paragraph.

I hate lie. I always try not to tell lies and I want that from my friends, too. I think it is the most important behavior. I can believe everything my friends say. In addition, a good friend must say his ideas to me firstly. I mean, he shouldn't talk about me with other people. Especially about the bad thing, he doesn't have to talk because it might be wrong. Secondly, a good friend must help me. He must do his best. He should ask help from me too. If we solve problems together, our friendship will be better and it will become stronger. Thirdly, the talking time is important. I can talk with my friends for a long time, and during that time I must be happy. That's why we should like the same things. In conclusion, trust is the basics of a friendship.

Write your topic sentence in the box.

See the one we have provided:

E. Development of the ideas: It means that every idea discussed in the paragraph should be adequately explained and supported through evidence and examples.

We generally believe that people would easily understand us when we write. Unfortunately, our use of language may not be perfect and our ideas may be different. If we want our ideas to be understood, we need to explain them and give specific examples of each. Listing our ideas is never enough. See the example below:

3 Tips For Writing Content That Sells Items

Exercise 5:

First of all, a friend mustn't tell lie. He must always tell me the truth and he must be honest because if there is honesty between two friends, their relationship will last until death. In addition to honesty, helping or being near a friend on a bad day is very important. Another point to consider is that he must criticize me if I make a mistake.

If we list the ideas, here is what we get:

A friend must:

·not tell a lie

  • be there for him on a bad day
  • criticize when necessary

The list and the paragraph are the same length because the ideas in the paragraph are also listed without explanation. This means, the ideas are not developed. It also lacks a topic sentence. Let’s write the paragraph again creating a topic sentence and some explanation of the ideas provided.

See our suggestion:


Many reasons play a role in our vocabulary mistakes. There are some English words and expressions that are confused throughout the world where English is used. There even are dictionaries of common language errors. For example, effect/affect, advise/advice. There are sites dedicated to these common errors and related exercises amongst the links we have provided. Here, we would especially like to work on language errors caused mainly by Turkish interference (akaTurklish).

Exercise 6: Let's read the original student paragraph below and then discuss the issue:

Friends play a great role in our lives. They effect our lives negatifly or positifly. We should choose them very carefully. First, we can look at his behaviors. If it is OK, no problem but if it is not, we can't become a 'Kanka'. After that, we can look at his activities. It is very important to do something together. We must beware of people who has bad habits such as smoking, bad speaking, etc. Some people don't think so but I think finally we should look at his phsicalaparians because if you have diffirentphsicalaparianse than him, you can't be relaxable. For example if you are taller than him, this generally does unrelaxable to him. As a consequently, it is very important to choose a friend according to your especialities.

First of all, 'negatif' and 'positif' are written in Turkish (or almost in Turkish 'pozitif'). We, Turkish learners of English, generally make this mistake both in writing and in speaking (consider 'psychology, sociology'). We may have similar words in both languages; however, we must pay attention to their spellings and pronunciations.

Secondly, 'Kanka' is a Turkish word. It is correct to highlight it either by using double quotations or writing in italics, but does this explain what 'Kanka' means? Do all of us (including foreign instructors reading this writing) need to know this word which is used mostly by teenagers? It is common practice to use foreign words or expressions. If we use them, we need to make ourselves clear by explaining their meanings.

Thirdly, we see many misspelled words. We can deduce what they are but do we have to? Unless we write words correctly, we cannot expect others to understand us. This attitude 'This is how I write / talk. If they want to understand me, they should get used to my style' would not help anyone, and should not be.

Now, let's get rid of the 'Turklish' in the sample paragraph and write it again, without changing the meaning much.

Now, you can compare your version with the paragraph we have written. Remember, ours is only a suggestion. It is quite normal to have a different paragraph.


Prepared by Oya Ozagac, March 2, 2005.

Opinions expressed by Entrepreneur contributors are their own.

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author describes how to write a direct mail piece that captures your readers' attention.

Good copywriting creates exciting pictures in the reader's mind. Here are some easy tricks to producing copy that sells.

1. Make it easy to read. When people pick up a sales piece, they'll start by quickly glancing through it. To grab their attention, your copy must be interesting, and at the same time, it should be easy to read.

  • Keep paragraphs short.
  • Don't use convoluted sentence structure.
  • Use bullet points so they can easily see your main benefits and features.
  • Keep repeating the main point in different ways. That way the message is sure to sink in.
  • Guide the reader with subheads that tell a story.

2. Use images and magic words. Draw pictures of how the reader will feel with that beautiful new car. How they'll feel on their luxury vacation and how relaxed they'll be. What they'll look like with fewer wrinkles and youthful skin. Offer specific images but not so specific your readers won't be able to tailor the images to their own fantasies.

Certain words are proven to sell: Free, New. Use them wherever you can. Stress benefits, not features. Tell readers how their lives will be improved with your product.

3. Have an angle. One day you receive two sales pieces in the mail. The headline on one says:

'My Course Will Teach You Everything I Know About Trading Stocks'

The headline on the other says:

'Learn the Stock Secret I Used to Make Six Figures in Six Months'

Which piece are you more likely to read? I'll bet it's the second one. Why? Because it has an angle--a clever way of presenting the information that makes it clear what the unique advantage is that the seller has to offer the reader. The first one just says
'I'll teach you how to trade stocks.' But who am I and why should you care?

In the second headline, the angle is that the information I have to share is 'secret' and it made me a sizable amount of money in a short amount of time.

You need a hook that will get attention and appeal directly to your target audience. What is it about your product that makes it of special interest and value to them? That's the point you want to stress throughout your piece. With the right angle, everything else about your piece will fall into place.

4. Have a story. Long sales pieces can be great. Long, dull sales pieces can be a complete waste. To be successful, your sales piece has to keep the reader's interest.

One technique to make a sales piece interesting is to play up 'the story.' It could be the story of the person who developed the product. Or the story of someone who used the product and whose life was changed as a result. The idea is that the reader identifies with the person in the story, becomes involved enough to keep reading to find out what happened, and comes to the conclusion, 'I'm just like that person, and there's no reason I can't have the same experience using this product.'

People especially love a rags-to-riches story. 'I was poor (sick, lonely, etc.). Then I learned this secret, and now I'm healthy, happy and rich. And now I'll share everything I learned with you.' Some of the most effective sales pieces have taken that exact approach.

3 Tips For Writing Content That Sells A House

This is your opportunity to sell yourself (or whomever created the product). Why are you an expert? Why are you the one to provide the solution to the reader's problem? Often a personal story about the individual who created the product makes for a very compelling sales piece.

Of course, the story isn't really about you. It's about the product and what it will do for the reader. So always bring it around to that. What is it about this product that is so unique and so much better than anything else out there?

5. Keep them guessing.It helps to add a touch of 'intrigue'--you want the reader to feel compelled to keep going, wondering what great revelation is coming next.

Your task is to get the reader interested and keep him moving through the piece, all the way to the close. You don't want to lose the reader along the way. One method is to keep hinting at what's about to be revealed, so the reader keeps following the 'trail of crumbs.' For example, maybe you want to make sure the reader gets through a relatively boring part, so you keep him involved by saying, 'I'll tell you about how I had my big breakthrough in a minute, but first, I have to give you some background information so you can understand the genius of it.'

Another technique is to structure the piece around a series of subheads. The proper use of subheads acts like that 'trail of crumbs' and pulls the reader along nicely. Before the reader sits down to read the piece word for word, he'll likely flip through the piece and read the eye-catching subheads which, by themselves, will tell a story. If that story sounds related enough to the reader's interests and goals, the motivation will be there to read the entire piece.